W here is Marketing Investment Most V al u a b le ?
Relationship-Driven Marketing
What marketing channels are generating the strongest ROI for your brand right now?
Retail leaders report that the highest-performing marketing channels
today are the ones that create direct, ongoing customer relationships.
55%
The strongest-performing channels include:
Social Media (paid/organic)
•
Social media (paid and organic)
29%
Search/SEM
•
Email marketing
•
Digital advertising
•
Influencer marketing
43%
Email mar k eting
The most notable trend is the rapid rise of influencer marketing, which is now
39%
D igital ad v ertising
delivering returns comparable to digital advertising.
38% of respondents shared that influencer marketing was generating the
38%
I nfluencer mar k eting
strongest ROI for their brand.
This reflects a broader shift in customer discovery behavior—particularly among
37%
I n-Store promotions
younger consumers—where trust, community, and creator relationships
increasingly influence purchasing decisions.
23%
C ontent mar k eting
The highest-performing channels are no longer just driving awareness. They are
strengthening customer engagement and increasing long-term brand affinity.
11%
E v ent mar k eting
Implication for leaders —
1%
O ther
Retail organizations should begin treating creator partnerships and owned
channels as retention and revenue strategies—not simply awareness campaigns.
The Loyalty Growth Playbook
8
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