Where is Marketing Investment Most Valuable?
Marketing Investment In High-Impact Areas
Retail leaders are concentrating marketing investment in a smaller number of strategic growth areas.
The top investment priorities include:
•
Content marketing
•
Marketing technology platforms
•
Digital and online advertising
Where are you investing most in marketing over the next twelve months?
•
SEO and performance marketing
These investments reflect a growing focus
on customer engagement, measurable
Online advertising
56
performance, and long-term retention.
Traditional advertising
37
Content marketing
63
SEO services
52
Events
28
Marketing Technology Platforms
63
Promotional materials
35
Website costs
36
Agencies & partners
32
Contractors
21
Internal headcount
10
N ot investing at this time
3
01020304050
6 0 70
The Loyalty Growth Playbook
6
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