Is Your Tech Holding You Back? Tech Stack Complexity Is the Biggest Barrier to Marketing Success
What’s the biggest challenge preventing your team from achieving its marketing goals?
Despite increased investment and strategic focus, many retail organizations
continue to struggle with execution.
16%
Lack of unified data
Retail leaders report that the single biggest obstacle to achieving marketing
goals is technology stack complexity (39%), followed by budget constraints
28%
Budget limitations
(27%) and fragmented data environments (16%).
These challenges slow decision-making, limit visibility into customer behavior,
39%
Tech stack complexity
and make it more difficult to measure marketing performance effectively.
As organizations continue investing in personalization, AI, and loyalty
4%
Siloed teams
initiatives, fragmented systems are becoming a major barrier to growth.
13%
Difficulty proving ROI
Implication for leaders —
The next wave of retail transformation will focus on simplifying technology ecosystems, unifying customer data, and creating a clearer view of the customer journey.
The Loyalty Growth Playbook
17
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