H o w are Customers Changing ? Social Commerce and Sustainability Are Reshaping Retail Strategy
Which emerging consumer trend are you watching most closely?
Retail leaders are closely tracking several emerging trends
that are reshaping how customers engage with brands.
AI -driven shopping and recommendations
21
The leading trends include:
Social commerce and influencer-led discovery
36
•
Sustainability and responsible consumption (30%)
Subscription or membership models
•
Social commerce and influencer-driven discovery (24%)
36
•
Subscription and membership models (24%)
Sustainability and responsible consumption
45
These trends share a common theme: customers
I n-store e x periential retail
11
increasingly want long-term relationships with brands that
align with their values, lifestyles, and digital behaviors.
0
1 0
20
30
40
50
Retailers are responding by shifting promotional strategies toward:
How are you approaching pricing and promotions as shoppers become more value-focused? (select all that apply)
•
Loyalty-based offers (60%)
•
Value-added perks (49%)
•
Dynamic pricing models (42%)
Dynamic pricing with real-time data
63
Frequent deep discounting is increasingly viewed as a short-
Frequent deep discounts
61
term tactic (41%) rather than a sustainable growth strategy.
Loyalty-based or e x clusive offers
90
Implication for leaders —
Ex periences an d value-added perks
Retail growth strategies are evolving away from transactional promotions and toward relationship- driven engagement models that increase loyalty and customer lifetime value.
73
P rivate-label or “ dupe ” products
24
0
20
40
6 0
80
1 00
The Loyalty Growth Playbook
16
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