Privacy & Security Are Paramount to Success
Privacy and security in AI programs ensure the data’s
These examples highlight the need for companies to safeguard
integrity, confidentiality, and availability. AI models rely
their data and, if necessary, mandate new behaviors. Here are
upon vast amounts of data to function, and when that
five simple but effective ways to keep your data safe:
data is compromised, inconsistent, or untimely, the
•
Encryption: Protect data during storage and transmission
consequences can be costly and embarrassing.
to prevent unauthori z ed access .
Look no further than the Equifax data breach in 2017
•
Access control: Regulate access via the principle of least
that exposed the personal information of 147 million
privilege ( PoLP ) , ensuring employees have access only to
people, leading to a $700 million judgment and
data they need to complete their tasks .
reputational damage for the company. The 23andMe
•
Multifactor authentication (MFA): Adds an extra security
breach in 2023 is another poignant example. Bad actors
layer by requiring multiple verification types before
used “credential stuffing” to unlock and expose sensitive
granting access to sensitive data .
health, family, and genetic information for almost 7
million users. Later that same year, cyber attackers
•
Data loss prevention (DLP): Build and deploy strategies to
targeted MGM Resorts with social engineering and
detect and prevent data loss, leakage, or misuse .
ransomware, costing the company an estimated $80
•
Regular security audits: C onduct periodic assessments to
million in revenue over five days.
identify and mitigate vulnerabilities in the system.
Even more recently, Change Healthcare, a subsidiary
Embracing AI is an opportunity for brands to become market
of UnitedHealthcare, succumbed to a ransomware
leaders. By leveraging AI thoughtfully, you can unlock incredible
attack in late February 2024. The attack disrupted key
potential and drive growth—all while staying ahead of your
healthcare operations like payments to providers,
competition. And yes, AI is powerful and transformative, but it’s
eligibility checks, and prescription fulfillment for weeks.
safe and easy to navigate with the right approach. If your
Further, an estimated one-third of Americans may
company doesn’t have the capacity or expertise to build and
have exposed data as a result.
manage an effective AI program on your own, enlisting an
expert partner is highly recommended.
A Blueprint for CMO Success in the High-Stakes AI Marketplace
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