Winning at the Checkout - Concord eBook

SECTION 2: Opportunities

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DAta Integration & Security

A single product can have hundreds of attributes. So is it any wonder that the best vendor platforms are designed for highly accurate data management and integration? The information pulled from a vendor portal can help retailers make informed decisions about their vendors and vice versa.

Retailers can quickly identify key vendors through the vendor portal. This allows retailers to create mailing lists

to address thousands of vendors with ease and efficiency," said Tarun

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User Experience

Viramgama, Director of Global Operations at Concord. “Plus, it’s easy for retailers to see how many vendors opened an email or clicked a link.”

The easier it is to use a vendor portal interface, the more likely it is to provide value to the business-vendor relationship. Interfaces that are easy to navigate create a shorter learning curve and quicker platform uptake. Efficient design features encourage organizations to focus on their goals and spend less time troubleshooting new technologies.

WINNING AT THE CHECKOUT

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