SECTION 2: Opportunities
Digital opportunities provide more place to win
The changing customer journey means more opportunities for retailers of all sizes to compete at the checkout. After all, even small brands can be big online. The following are trending opportunities for companies, both big and small.
Mobile Applications
Mobile applications have been around for twenty years. But it’s become increasingly important that companies of all sizes have a robust mobile presence.
“Companies in the past, specifically smaller companies, believed building a custom mobile application may not be worth the investment. But now, users expect brands of all sizes to have their own applications. Fortunately, small to mid-size retailers are usually pleasantly surprised to learn how affordable and valuable a custom mobile app can be for their business,” said Kaustubh Goswami, Retail Product Manager at Concord. But there’s not a one-size-fits-all solution for every retail business. What works for your business depends on your customer needs and business goals. Popular types of retail apps include discount and deal givers, loyalty programs, digital wallets, price comparison helpers, and vendor portals.
WINNING AT THE CHECKOUT
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