SECTION 1: Changing retail experiences
Adding up the change in customer expectations
55% of consumers include digital channels as a primary buying method3
The pace and expectations of retail shopping have changed. Today's consumers want the flexibility to shop how, when, and where they want. Increasingly, consumers are using digital channels as part of their shopping experience.
27% hybrid
Brands Should Be Everywhere Most consumers now use a combination of online and in-person channels throughout their shopping journey based on what makes the most sense for them at the time. For example, they may learn about a pair of shoes on social media, go to the store to try them on, and buy them online. Because the shopping journey is so fractured, you're missing out on crucial touchpoints if you're not selling across digital and in-person channels.
45% In-Store
28% ONLINE
WINNING AT THE CHECKOUT
3
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