SECTION 5: developing your digital strategy
Step 3: Prioritize your Digital Goals
Step 4: Define Project Scope Before kicking off any project, you'll also want to take time to firm up the project scope to help keep your eyes on truth north as you move ahead. It's way too easy to fixate on minor enhancements, deviate from goals and miss project deadlines. "While focusing on the technicalities, you need to remember that your goal is to optimize the customer experience," said Goswami.
Once you've dreamed up your list of possibilities, it's time to move on to the next fun part— deciding what opportunities to move forward. It helps to look at your goals in terms of difficulty and impact. Quick wins are great, but you also want to prioritize more complex initiatives with the greatest return on investment. "Creating a hierarchy of user and business needs provides a clear view of objectives and can help you develop mobile and digital strategies that engage customers and keep them coming back," said Kaustubh Goswami, Retail Product Manager at Concord.
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