SECTION 5: developing your digital strategy
Hearing Aid Company Rings Up Real Change
Technology is at the forefront of shaping the evolving buyer’s experience. But sometimes, winning at the checkout means using technology to transform the products that people buy. Minnesota-based Starkey, is using emerging technology to change the customer experience through its new Livio AI hearing aid—the first hearing device to use embedded sensors and artificial intelligence. The digital technology in Livio AI automatically optimizes the acoustics to ensure a better listening experience and sound quality in both quiet and noisy listening environments. And from a safety standpoint, the sensors can detect falls and provide text alerts that contain a physical location to trusted contacts via text message.
Step 2: Dream Big This is the fun part. How can digital technology improve or streamline and enhance your customers' experiences? A mobile shopping app? Enhancements to the shopping experience to support BOPUS? A new vendor portal? Expanding your loyalty program? Or something completely different?
WINNING AT THE CHECKOUT
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