SECTION 4: The importance of data
Using Data to Ring in the Sales
On its own, stellar technology isn't enough. You also need to cultivate and leverage high-quality data to win at the checkout.
Higher Quality Data Data management issues can cost retailers thousands of dollars in customer dissatisfaction, operational inefficiencies, and ineffectual decision-making. Improving data quality is a process that involves understanding your data and addressing issues at the source. It also helps to provide a data-driven culture where people are encouraged and rewarded to identify and fix data issues. "An important way to combat data communications issues is to limit the possibility for making errors, which can emerge from something going unnoticed like junk data," Tarun Viramgama, Director of Global Operations at Concord.
WINNING AT THE CHECKOUT
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