SECTION 3: How technology can help us
It Helps to Have Technology in Your Pocket
How can retailers meet the higher needs and expectations of customers? Technology helps connect with customers and create operational efficiency.
Personalization Personalization across channels enhances customer experience, builds loyalty, and drives growth. The average consumer now uses stores, online, and mobile devices throughout their shopping journey—and they expect you to be aware of their behaviors across channels. This makes the process more complex for retailers. Success necessitates collecting and combining data from across channels and using the insights to create a cohesive omnichannel shopping experience. Artificial intelligence (AI) and machine learning can provide greater insights into buyer behaviors and preferences. Based on the collected information, you'll be able to understand what your customers are viewing, buying together, and other vital pieces of information. A Customer Relationship Management (CRM) system with built-in AI can be an easy entry point into hyper-personalization, helping you to achieve one-to-one connections at scale and engaging mobile-first customers in a cookie-less world.
WINNING AT THE CHECKOUT
10
Powered by FlippingBook