Into the Wild - Concord eBook

Preparing for the Journey: A Proven Framework to Lead Cross-Functional Teams and Unlock Customer Insight Align, define, deliver —this is a pragmatic framework we developed to guide every aspect of our internal initiatives. We apply this approach to access data, close the digital strategy gap, and improve outcomes. It works well with agile methodologies and you can tailor the framework to fit your team’s unique needs and capabilities. Under the framework, a cross-functional team takes advantage of data to engineer a solution that gets at the right information at the right times. Once you turn data into information, you can inform your CX strategy. By gaining alignment with your delivery team and having a crisp definition of the end goal, the path to understanding customers and delivering outcomes becomes clearer. Success looks like an agile-delivery methodology provided eiciently and iteratively at the lowest cost and includes providing an experience that the market will reward. Start small with an individual project. Then build to larger-scale programs over time using a proof-of-concept model to test if a strategy works. If you don’t have a cross-functional team that can deliver end-to-end, you have options to get here. You can build the team by hiring directly, borrow a team from your IT department, or buy a temporary team from a third-party to test the idea.

Into the Wild: The Modern CMO’s Guide to Mapping Digital Strategy to Outcomes