Into the Wild - Concord eBook

The Digital Navigator can guide large initiatives or single projects end-to-end, including:

• Developing a digital strategy roadmap to create an executable plan • Mapping IT and marketing business capabilities to align strategy across the organization • Connecting marketing systems through data integration to access insights • Enhancing user experience and improving customer satisfaction through website strategy and redesign • Increasing engagement by improving employee and member portal UX • Designing and leading the development of mobile applications to create real-time oers and insights

So, what’s the framework you need to leverage this new skill today?

Into the Wild: The Modern CMO’s Guide to Mapping Digital Strategy to Outcomes