Into the Wild - Concord eBook

It’s no secret; the ability to bring cross-functional delivery teams together is increasingly important. With more organizations moving toward departments that are structured to deliver end-to-end CX using agile methodologies, a marketing team full of only marketers is no longer. This gap is where Digital Navigators play a critical role—helping CMOs better understand agile methodologies and manage a full-scale product delivery team. These cross-functional marketing teams reach their destination faster because they’re more agile, flexible, and adaptive. When you couple that with easier access to data in the cloud, they can also eiciently test marketing concepts because they’re able to rapidly and cost-eectively spin them up and down in various environments. Plus, they can continuously optimize their approach.

IDENTIFY THE NECESSARY STEPS TO DELIVER THE VISION SUCCESSFULLY

It’s not enough to map the digital strategy. The secret sauce is combining that with the ability to deliver continuity from strategy to on-the-ground delivery. That’s where marketers achieve outcomes and transformation happens. To get there, the Digital Navigator points out gaps in goals during the strategy stage and identifies a clear path of tangible action items to reach your goal(s) while troubleshooting along the way. Without the Digital Navigator providing continuity between strategy and execution, the delivery team can become disconnected, stalling progress or stopping altogether.

Into the Wild: The Modern CMO’s Guide to Mapping Digital Strategy to Outcomes