Get Help Navigating Marketing Transformation Now is the right time to close the digital strategy gap. With cloud-driven initiatives, you have an opportunity to gain access to relevant data faster than ever before. It’s time to prioritize customer insights and apply them to everything from business-level decision-making to incentivizing customers and personalizing the CX. Suppose you have questions or are looking for additional support, like a team to act as a project owner and toggle between marketing and IT. In that case, we’re here to meet you where you are today and help you navigate your way into marketing transformation that drives business transformation.
Mark Hansberry sees embedding more IT skills within marketing as a massive need for CMOs to achieve digital transformation.
It’s more of an opportunity cost than something tangible for most organizations. For HealthPartners, the lost cost of opportunity equates to the potential savings of $70 million in operations. That’s the company’s goal and what we think we can achieve by transforming the business using digital.”
– Mark Hansberry
REFERENCES
1 Gartner: Key findings from the Gartner Customer Experience Survey 2 TCS 2019 CMO Study
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