How are CIOs Prioritizing Investments? continued...
Customer Needs
“
The centrality of customers in shaping investment choices cannot be overstated. Organizations serve two distinct customer bases: end users and corporate buyers. These customers collectively drive decision-making, requiring a customer-centric approach to investments. By placing the customer experience at the forefront, organizations can craft strategies that resonate with their target audiences, ultimately enhancing their market positioning and ability to drive customer loyalty. The drivers of investment decisions for CIOs are multifaceted, reflecting the confluence of economic factors, organizational priorities, and customer imperatives. Many CIOs have their eyes set on modernization, security, and customer experience – which are supported by strong talent recruitment and retention.
Today, to deliver value to your
organization and to deliver value
to clients or differentiation in
the experience, everything must
come together.”
Allen Smith CIO at Baker Tilly
CIO INSIGHTS REPORT
13
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