Demographics Responses (n=150)
The Retail L ea d ership Insights Survey collecte d responses from 150 full - time professionals w orking in the retail an d consumer
d urables in d ustry across the U nite d States .
The respon d ents represent a broa d cross - section of organi z ations an d lea d ership roles , provi d ing insight into the priorities
shaping retail gro w th , customer loyalty , an d d igital transformation .
Leadership Roles
Retail Categories Represented
Chief Digital Officer 1
Specialty Store 5
Department Store
8
6
Chief Executive Officer
Big Box store
12
Chief Information Officer
4
Supermarket & Grocery
25
Convenience Store
6
Chief Marketing Officer 2
Discount Store
14
Chief Technology Officer
6
Factory Outlet
10
Director
108
Warehouse Club
12
Online Retailing
34
EVP/SVP/VP 5
Direct Mail
9
Other
18
Other
11
100
0
20 40 60 80
0
10
20
30
40
The Loyalty Growth Playbook
3
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