W hat ’ s S ha p in g Y o u r L o y alt y S trate gy? AI Drives Personalized Growth
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‘ The key to a strong loyalty program remains the same as it always was: knowing your customer. In the past, this meant understanding broad segments and large-scale optimizations. Today it also means individual personalization through recommendation models, AI-generated individualized content, and high-level decision algorithms. Finally, maintaining data accuracy and availability remains the key foundation for these initiatives, and in turn capturing true ROI from customer loyalty.”
J ohn C arney
For which of the following purposes is your organization currently applying AI?
Artificial intelligence has moved beyond
experimentation in retail.
The majority of organizations are actively
Administrative tasks
22
applying AI across core marketing and
Analytics
43
operational functions that directly support
Content generation
62
customer engagement and growth.
Demand forecasting
55
Dynamic pricing
35
The most common use cases include:
Email marketing
67
•
Email marketing optimization
Fraud detection
43
•
Content generation
Inventory management
50
•
Demand forecasting
Market research
43
•
Personalization
Personalization
54
•
Inventory management
Search enhancement
50
Workflow automation
37
N ot currently applying AI
7
O ther
1
0 10
2 0
3 0
4 0
5 0
6 0
7 0
The Loyalty Growth Playbook
10
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