Data to Dollars: Driving Retail Revenue with AI & Analytics

METHOD 2 : EXPERIMENTATION

19% INCREASE IN REVENUE PER VISITOR (RPV)

CHALLENGE This business’ marketing team needed to increase the online sales of a product line typically purchased through more high-touch channels. Achieving this goal required a test-and-learn roadmap to identify strategies for successfully changing customer behavior. SOLUTION 1. Analyzed Conversion Rate Optimization (CRO) across the current ecommerce landscape. 2. Conducted customer behavior and segmentation research. 3. Facilitated proprietary ASK workshop. 4. Developed experimentation roadmap and a test-and-learn decision tree.

REVENUE PER VISITOR +19 %

RESULTS • 19% lift in revenue per visitor. • $78,000 per day revenue increase during peak purchase days.

Data to Dollars