METHOD 1 : BUSINESS INTELLIGENCE
18% REDUCTION IN AD SPEND IN ONE QUARTER
CHALLENGE While spending millions of dollars each year across more than 20 third-party content hosts, this business realized it could make better data-driven budget decisions and optimize ROI by developing a centralized reporting platform of standardized metrics, data sets, and optimized business intelligence (BI) to compare performance and prioritize channel investments. SOLUTION 1. Collaborated with third parties to clean and standardize data sources for actual apples-to- apples comparison analysis. 2. Built data pipelines and alerts for smoother, cadenced data ingestion. 3. Created a singular data source in SQL that integrated all disparate data sources, aggregated on the most valuable KPIs. 4. Developed an intuitive, visual dashboard of standard metrics to report quick-read YoY analysis and competitive insights. RESULTS • Achieved revenue target with 18% less third-party ad spend in one quarter. • The business now leverages robust, real-time BI insights used daily by marketing teams to understand historical performance and make key data-driven budget decisions.
AD SPEND REDUCTION 18%
Data to Dollars
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