METHOD 3 : CONVERSION RATE OPTIMIZATION (CRO)
MULTIMILLION-DOLLAR CLV INCREASE IN TWO QUARTERS
CHALLENGE Underperforming ecommerce features created churn in this business’ funnel and increased friction along the customer journey, which complicated the customer buying process. SOLUTION 1. Leveraged pre-UI development analysis in conjunction with heatmap tools and Adobe Analytics to determine funnel churn rate and optimize areas of greatest friction. 2. Conducted A/B testing and analysis to gain actionable insights that led to the creation of a quarterly roadmap focused on reducing customer journey friction. 3. Implemented new functionality that enabled ROI calculation tied to tangible results.
REVENUE MM+
RESULTS • Form completions increased by 23% following a single test. • Within two quarters of UX optimizations, the business reported a multimillion-dollar increase in CLV.
Data to Dollars
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