Accessibility Beyond Compliance - Concord eBook

First Impressions Count

Before users even reach your homepage, they’re already forming opinions. A cookie consent banner, login prompt, or

newsletter pop-up might be their first interaction with your site. For someone using a screen reader or navigating with

voice commands, these moments can either welcome or block access entirely.

Overlapping modals, unlabeled buttons, or inaccessible CAPTCHAs create immediate frustration. For a keyboard-only

user, a consent banner that can’t be dismissed stops the journey before it starts. These micro-frictions lead to macro

losses in engagement and trust.

Building accessible first impressions mean:

Testing all interactive elements for keyboard navigation.

Ensuring modals trap focus correctly and can be closed easily.

Writing alt text and aria labels that describe intent, not decoration.

Keeping language plain, direct, and human.

Avoiding auto-dismiss timers or fast-expiring sessions.

Accessibility is the first handshake in a digital relationship — it sets the tone for everything that follows.

Accessibility Beyond Compliance

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