The
of Inaccessibility Real Cost
When accessibility fails, the ripple effects extend far beyond usability. The immediate consequence may be
an abandoned transaction, but the long-term impact touches revenue, reputation, and retention.
•
Lost engagement: Users who can’t navigate easily simply leave — and rarely return.
•
Increased churn: Poor experiences drive users toward competitors who design inclusively.
•
Higher operational costs: Fixing accessibility after launch is far more expensive than building it in from the start.
•
Reputational damage: Accessibility issues are highly visible and can undermine brand credibility.
•
Legal exposure: Accessibility lawsuits and settlements have risen by double digits annually.
Conversely, accessible design reduces friction across every metric. It leads to longer sessions, higher
completion rates, and lower bounce rates. The brands that invest in accessibility early find that inclusion and
performance rise together.
Accessibility Beyond Compliance
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