Tactic 2: Automated Variant Generation (Copy, Design, & More)
Example Prompt:
What it is:
“Our current headline is: ‘Discover the Future of
Use GenAI to create multiple content or design variations
Travel Planning’. Generate 3 alternative
for your experiments quickly. This includes generating
headlines that are shorter and create urgency,
alternative headlines, product descriptions, images (with
to A/B test which gets more sign-ups.”
image-generation models), layout suggestions, or even
code snippets for UI changes – all without a dedicated
creative team or developer for each variant.
How to use it:
Once you have a hypothesis (e.g. “a more concise headline
will increase signup”), ask the AI to produce several versions
of the content or element you want to test. For text changes,
provide the original copy and describe the tone or
approach for variants. For design or layout, you can
describe the current state and the desired change (the AI
can suggest HTML/CSS or design ideas in words). You can
even have the AI generate entire experiment recipes – for
example, suggesting multiple page variations at once.
GenAI Quick-Win Playbook for Experimentation
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