Tactic 1:
Rapid Hypothesis Generation with AI
What it is:
Use GenAI to brainstorm and refine experiment ideas and
hypotheses in minutes. Instead of long ideation sessions,
an AI assistant can propose creative, data-driven test
ideas on the fly.
How to use it:
Provide AI with context about your business goal or
challenge, and ask for possible hypotheses or A/B test
ideas. For better results, include relevant (non-sensitive)
data or user research insights so AI can tailor its
Example Prompt:
suggestions. It can generate a list of potential changes
“You are a conversion rate optimization expert.
to test, each with a rationale.
Our product page has a high bounce rate.
Based on best practices, suggest 5 A/B test
ideas to improve engagement, with a brief
hypothesis for each.”
GenAI Quick-Win Playbook for Experimentation
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