Data P rivacy & AI G overnance Checklist
Compliance and Legal Check: If you operate in regulated industries (finance, healthcare) or regions with strict laws
(GDPR, CCPA), consult your legal team before using AI on certain data. Ensure that any automated content generation
still complies with advertising standards, accessibility requirements, and so on. For example, if AI writes product copy, it
should not inadvertently make false claims or violate regulations – incorporate legal review where appropriate.
Human Oversight and Quality Control: Maintain a human-in-the-loop for all critical decisions and content. AI can
accelerate work, but humans must verify outputs. Establish a process to review AI-generated hypotheses, variations,
and analysis for sense-checking. Watch out for AI “hallucinations” (confident but incorrect statements) – especially in
analysis or ROI calculations. Always validate conclusions with real data.
Documentation and Traceability: Keep records of how you used AI in experimentation. Save important prompts and
the AI’s outputs (especially any analysis that influenced a decision). This documentation helps with transparency – if a
result is questioned later, you can show the supporting AI-generated insight and that it was reviewed by a human. It
also aids in auditing the process for compliance and learning what works best with the AI.
B ias and E thical Considerations: GenAI may carry biases from its training data. When using it to generate content for
experiments or personalization, review outputs for bias or sensitive issues (e.g., make sure language works for all
demographics and doesn’t inadvertently exclude or offend). Ensure your use of AI aligns with your company’s ethical AI
guidelines – for instance, if your brand has rules about diversity and inclusion in messaging, check AI outputs against them.
By following this checklist, you can harness the speed of GenAI safely and responsibly. The goal is to supercharge your
experimentation program without compromising ethics, security, or result integrity. With the guardrails above, you’re set to
innovate at high velocity while keeping trust and compliance intact.
GenAI Quick-Win Playbook for Experimentation
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