Tips:
•
Feed context to the AI. If you have data on the segment (e.g., “tech-savvy millennials”) or individual (e.g., browse history,
past purchases), summarize that and include it in the prompt so the AI can tailor the content precisely.
•
Maintain a prompt template library. Create reusable templates for different content types – product descriptions, email
greetings, ad copy, etc. – to boost efficiency and consistency across teams.
•
Use prompts to enforce tone or compliance. For example: “In 100 words, upbeat tone, include the phrase ‘exclusive deal.’”
Even if 100 words are generated, they’ll all follow the same format and messaging.
•
Review the output. Human oversight is still essential. Have editors review at least one example of each content type.
AI can sometimes produce awkward phrasing or unintended claims. A quick polish can fix this. Over time, you’ll learn
which prompts deliver high-quality results with minimal editing.
•
Ensure diversity in content. When generating images (e.g., with DALL-E or other tools), prompt the AI to represent the full
range of your customer base. For text, avoid one-size-fits-all language – ask the AI to adjust tone, references, or phrasing
for different demographics, if needed.
GenAI Quick-Win Playbook for Personalization
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