When to use:
Use AI-generated content whenever you need to produce
personalized copy at scale – whether for recommendation
carousels, ad variants, or product descriptions tailored to
Example Prompt:
different user types. It’s especially useful for campaigns with
“We’re sending a promotional email. Draft two
many segments or in e-commerce, where different features
versions of the headline and opening line – one
may resonate with different audiences. In short, it helps
for loyal repeat customers (‘VIP sale just for
eliminate content bottlenecks when scaling personalization.
you…’) and one for new subscribers (‘Welcome
offer – save on your first purchase…’).”
Why it works:
GenAI can output human-like text (and even basic images) in
milliseconds. It doesn’t tire or require an entire creative team
for each variant.
Fortune 500 brands have used GenAI to
create on-brand content at four times the usual volume,
cutting production time by half.
What used to take weeks – like
writing individualized copy for 50 segments – can now be
done in an afternoon.
Moreover, the AI can maintain consistent style and branding
across all those variants if you instruct it with brand guidelines.
This ensures personalization doesn’t come at the expense of
brand coherence. Each user sees content tuned to them,
without you having to manually write each version. The result
is personalization at scale: a massive increase in relevant
touchpoints without a proportional increase in work.
GenAI Quick-Win Playbook for Personalization
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