Tactic 2
Generative Content Creation at Scale
For example:
“Here’s a generic product description: [text]. Rewrite it in three
ways – one for a budget-conscious shopper, one for a luxury
shopper, and one for an eco-conscious shopper.”
What it is:
Use GenAI to quickly produce a high volume of
The AI will return three versions that highlight different value
personalized content – such as product
propositions: price, quality, sustainability.
descriptions, marketing emails, ads, or homepage
For one-to-one personalization, provide a user profile or
hero text – tailored to different customer
scenario and ask for tailored content:
segments or even individuals. This lets you deliver
“User profile: visited 5 pages about electric SUVs, lives in city,
the right message to the right audience without a
first-time visitor. Generate a personalized homepage welcome
linear increase in content creation effort.
message highlighting relevant content or products.”
How to use it:
The output might be:
Start with a base piece of content or a template,
“Welcome! Check out the top-rated electric SUVs perfect for
and ask the AI to generate versions or specific
city driving...”
segments, personas, or contexts.
This tactic can also be used for localization and translation. You
can prompt in one language and ask for versions in others, or
specify tone and cultural nuances. The AI can adapt idioms and
examples to make content regionally relevant.
GenAI Quick-Win Playbook for Personalization
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