Tips:
•
Use conservative and aggressive scenarios. Have AI calculate ROI across a range (worst-case, expected, best-case) to
show the full risk/reward profile.
•
If your initiative has secondary benefits – such as time savings for content creators or improved customer satisfaction
scores – include those in the prompt. The AI will factor them in, adding weight to your business case.
•
Keep terminology clear. When presenting ROI, AI might use terms like “uplift” or “incremental value.” Make sure your
audience understands them – or ask the AI to define them. You can also have it format the output as a min-report with
bullet points for easy reading.
•
Validate AI’s math with an independent method, especially when making large budget decisions. AI is great for drafting,
but you should confirm the figures.
•
Leverage AI to continuously update ROI. After each quarter, plug in the latest numbers and ask: “How is our ROI tracking
now?” This allows you to identify underperforming areas or over-delivering efforts and adjust strategy in real time.
GenAI Quick-Win Playbook for Personalization
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