Tips:
•
Provide the AI with your channel constraints or specifics. For instance, if SMS is limited to 160 characters or push
notifications should be under 40 characters, mention that so the AI’s suggestions are realistic.
•
Include any business rules you have (e.g., “Don’t send more than two notifications per day” or “Email offers should only
go to users who opted in”). The AI will then respect these in the plan.
•
Use AI to simulate personalization scenarios: “If user ignores the first two messages, what’s a gentle next approach?” or
“If user clicks the email but doesn’t purchase, what follow-up should we do?” This helps you build if-else branches in
your campaign with less effort.
•
Once the AI gives a plan, review it with the team and stakeholders. It’s a starting point – you can tweak the nuances.
But having a concrete draft plan in minutes is a huge productivity gain.
•
Document the plan and track results by segment. Over time, you can feed back outcomes to the AI to get even more
refined strategies (e.g., “Our last campaign for gamers had low push notification engagement – how should we adjust
the strategy for that segment next time?”).
GenAI Quick-Win Playbook for Personalization
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